One day after the stock market began to plummet, John Rich and Gone Country cast members, Dee Snider and Carnie Wilson arrived at the New York Stock Exchange to get the market back on track. After a rousing speech by Dee that went something like, "We're Not Gonna Take It"...they rang the closing bell with stocks up over 300 points. It was the highest one-day rise in over five years. We know refer to John as J$.